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Enquirer Consulting Group / Prepared for RS Group
August 2026

A catalog waits to be searched.
A plant that has never bought from you does not search.

This follows Monday's note. It is the short version of what we build when growth has to come from accounts that are not in the customer file yet.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Inbound demand is a market. Coverage is a named list.

01
In distribution, the site does the work for the buyer who already knows the brand and already knows the part. It is silent about the site that has never bought.
02
The industrial buyer universe is countable: manufacturing plants, maintenance operations, labs, contractors, utilities and universities, each with named engineering, procurement and maintenance seats inside.
03
Those are the same seats that put a supplier on an approved vendor list, and they are reachable by name.
04
A new line, a plant expansion, a supplier consolidation or a maintenance contract renewal reopens that list. Those moments are visible from outside if someone is watching the whole market.
05
Watching several thousand sites for a trigger and writing to the right seat each time is mechanical, continuous work. It is the part a catalog and a search engine cannot do.
Prepared for RS Group
Where this goes

Inbound is not the same as coverage.

Today
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In this category most demand arrives inbound, from buyers who already know where to look and what to ask for.
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At most distributors of this scale, field teams cover the largest accounts, which is the right use of them and leaves the long tail to search.
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Whole sites can sit outside a customer file for years without anyone noticing, because nothing in a funnel reports an account that never arrived.
In the first weeks and months
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A named list of plants, maintenance operations and engineering teams by sector, territory and size band, with the procurement, engineering and maintenance seats identified inside each.
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A researched message per account that names the site, the sector and what they would be buying first.
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Interested replies routed to the right sales team with the context attached, so the first call starts at the application rather than at an introduction.
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A channel that runs every week of the year, so the trigger moments are caught rather than missed.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for RS Group

What we would build for the accounts you do not have yet

The account map

Every plant, maintenance operation and engineering team in the sectors and territories you name, with the procurement, engineering and maintenance seats identified inside each.

The outbound unit

Research, messaging, sending capacity and follow up, designed and staffed by us, then run in market for a fixed four months.

The handover

Playbook, tooling, dashboards and a trained operator inside your team. After four months the channel belongs to the business, not to us.

An industrial buyer moves on availability, technical fit and who is already approved. The message has to name the site and the application, which makes this a research job before it is a sending job.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of plants, maintenance operations and engineering teams in the sectors and territories you choose, then identify the procurement, engineering and maintenance seats inside each.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

Search finds you. A list finds them.

01

Your buyer universe is countable

Plants, labs and maintenance operations are registered and reachable by name in every territory you sell into. A finite universe is the ideal input for this kind of engine.

02

Research beats volume in industrial selling

A generic email to a maintenance manager goes nowhere. One that names the site and the application does, and that is the part we industrialize.

03

It stays with your team

Four months, then the engine, the account map and a trained operator sit inside the business. Nothing depends on us being there next year.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and Matthew will work around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for RS Group.